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Silvio Artero, Art Director and Visual Designer in Fashion, Lifestyle and Luxury field.

Founding partner of Artero/Fashion Research srl, an agency that delivers
breakthrough projects and communication that develop business and strengthen the
brands.

Combines a strong international vision on Branding and Graphic Design,
a deep knowledge on emerging technology and the changing consumer behaviour,
with a particular Italian attention to style.

In charge of designing identity systems for products and services along with
creating Storytelling, which gives life and a back-story to every brand name and
every successful product.

National and international projects, taking care of the strategic as well as
the creative content.

Expertise:
Art Direction,
Fashion,
Lifestyle,
Luxury,
Brand Identity Design,
Brand Strategy,
Branding,
Visual Design,
Storytelling,
Graphic Design,
Environment Design,
Packaging Design.

Current research -2015-
Brand History.
Lifestyle History.
How the emerging technology and changing consumer behaviour continue to reshape the
luxury industry.
Lecturing:
Design of Communication / Fashion and Textile course / at IAAD / To / Italy.
Institute of Applied Arts and Design


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