Luca D'Altieri

Luca D’Altieri menswear collection

Luca D'Altieri è la collezione uomo classica e su misura sinonimo di italianità,
stile, cura per i dettagli, di Coin. Ci è stato chiesto di disegnare tutta l’immagine,
il brand, il packaging, e di elaborare lo storytelling.

Branding for a classic and tailor-made menswear collections, representing the Italian
good taste and style, by Coin, the Italy leading department store with nearly
130,000 sq m gross sales area distributed over 81 stores located nationwide and abroad
in major historical centres. Luca D'Altieri by Coin offers also a womenwear collection.
AC was asked to design the logo, the packaging and to define the communication concept.